Why Your Blog is a Sparrow and Why it Matters

You can find a sparrow just about anywhere, and they often look rather ordinary and plain. But they matter. Find out how your blog is a sparrow and why it matters, too.

In Search of a Sparrow

“What about that bird high up in the tree to the right?” I asked.

“It could be,” my birding friend said. Five pairs of binoculars swung to peer up at a fir tree across the street.

“I don’t think so,” one of the binocular holders said. “Wrong size. I think that’s just another LBJ.”

We all laughed. A joke no one but a birder would appreciate breaking the tension of waiting for an elusive and out-of-range Harris’s sparrow to appear.

‘LBJ,’ or ‘Little Brown Job’ describes any small, sparrow-like bird that a birder can’t identify immediately. With over 30 sparrow species in North America, identifying them can prove tricky. When one shows up in the wrong place, birders get excited and flock to find it.

But for the most part, seeing a sparrow doesn’t feel as exciting as finding an elegant trogon. After all, elegant trogons have flashy feathers and don’t hang out in the United States as much as the common house sparrow. Ornithologists estimate that the world population of the common house sparrow outnumbers the human population.

Your Blog is a Sparrow

If you blog, your blog makes up one of the 152 million blogs on the internet. A new blog post gets published every .5 seconds. Your blog post and a sparrow have a lot in common: one of many, ubiquitous, just trying to survive, and fluttering around in search of a place to land.

Don’t feel depressed, though. Your blog, just like a sparrow, has great value. Both Matthew and Luke record Jesus’ words about sparrows in their gospels.

“Are not five sparrows sold for two pennies? Yet not one of them is forgotten by God. Indeed, the very hairs of your head are all numbered. Don’t be afraid; you are worth more than many sparrows.”

Luke 12:6-7

God cares about each sparrow—even if a new sparrow hatches every .5 seconds, God still cares. Every sparrow has a song to sing, and every song will brighten someone’s day at some point during the sparrow’s life. God calls the sparrow to sing and share the beauty of its voice without care or worry.

If God calls and cares about the sparrow, how much more does he call and care for you? Each of us has a different ‘song’ to share and a different way of sharing it. Don’t let numbers and statistics snuff out your song.

Someone out in the big, wide world needs to read the words you’ve written. They might not like, comment, or tweet your words to others, but they need to hear your song. People might not show up in flocks to find you, they might even call you just another LBJ, but God cares about the words you write.

Write for an Audience of One

The sparrow (whether common or rare) sings for an audience of One. Your blog is a sparrow’s song, and you, too, can sing for an audience of One. Your blog matters. Don’t give up, don’t quit singing. Someone needs to hear your song.